Sanjeev Ojha — Product Designer

Sanjeev

Ojha

Work

About

Playground

My resume

Let’s talk

// I have

designed for

30+

Projects

CASE STUDIES · 2019 – 2026

Selected work

Four projects that show how I frame ambiguity, make

consequential design decisions and follow the work through delivery.

Mastercard analytics interface for reviewing strategies during an evaluation.

Designing for decisions that can’t wait.

Useful results during

8–10-hour evaluations

Component reuse grew from

34% to 82%

Streamlining the uni-design system

for sister cruise brands

Cruise design system components shared across two brands.

Completion fell from

~25 mins to ~10 mins

Online check-in interface for managing family travel details.

Redesigning check-in for families

Delivering Taco Bell’s first food delivery app

82k downloads in just 17 days.

Stay tuned, more to come

Operating framework

Moving between the product
interface and the system
behind it.

01 //

PROBLEM DEFINITION

Frame before drawing

Isolate the real decision, failure

states, technical constraints,

and business risks before

opening Figma. Crafting

solutions to the wrong problem

is system debt.

DELIVERABLE: PROBLEM FRAMING & METRIC BOUNDS

02 //

TRADE-OFF VISIBILITY

Expose the trade-offs

Present viable alternatives side-by-side with latency,

complexity, and user friction

models. Make engineering

constraints visible so choices

are deliberate.

DELIVERABLE: DECISION MATRICES & STATE DIAGRAMS

03 //

IMPLEMENTATION CRAFT

Follow through in code

Design does not stop at handoff. Lead sprint grooming, inspect design token compilers, run WCAG 2.2 AA accessibility

passes, and test edge states in staging builds.

DELIVERABLE: TOKEN SCHEMA,

SPECS & QA VERIFICATION

04 //

POST-SHIP VALIDATION

Listen to telemetry

Track field drop-offs, observe real operator behaviors, monitor customer support ticket trends, and iterate rapidly based on observed empirical usage.

DELIVERABLE: FUNNEL AUDITS & TELEMETRY REVIEWS

// MY

TOOL STACK

PLAYGROUND

Things I made because I wanted to know what would happen

Experiments, tools

and unfinished thoughts.

AI expands my range.

It does not replace my judgement.

I integrate AI as an acceleration amplifier: synthesizing large qualitative data, generating multi-branch edge cases, stress-testing design artifacts, and authoring interactive code prototypes to validate UX.

However, the ultimate accountability remains human-owned: problem framing, ethical boundaries, aesthetic taste, and systemic decision-making.

What if I could build an operating system for how I work?

A personal intelligence system connecting my context, decisions, planning, tools and workflows.

Being built with codex

What if your

itinerary could think on its feet?

An adaptive travel planner that reshapes your itinerary around weather, delays and changing conditions.

Being built with codex

What if design had less busywork?

Small tools that remove friction between designing, building and everything in between.

Being built with cursor

About me

The human
in this loop

01// LOVES TO TRAVEL

When I'm not designing, you'll find me planning my next travel adventure across India (currently exploring the country's hill stations, with ambitious plans to cover much more).

02// NERD (THROUGH & THROUGH)

I'm an avid reader and anime enthusiast—there's something about the storytelling depth in anime that resonates with my approach to narrative design.

03// FOODIE (JAB ITNA KHARCHA HO HI GYA HAI)

I have an uncanny ability to identify what my neighbors are cooking just by scent, and I've been known to travel considerable distances in pursuit of specific culinary cravings. Food, like design, tells stories and creates experiences worth seeking out.

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